News: The @Burnvideos Instagram Account Gives You Exactly That—And It's Mesmerizing

The @Burnvideos Instagram Account Gives You Exactly That—And It's Mesmerizing

As Alfred monologued in The Dark Knight, "Some men aren't looking for anything logical, like money. They can't be bought, bullied, reasoned, or negotiated with. Some men just want to watch the world burn."

Or, they just want to watch random objects burn on Instagram.

Having a bit of latent pyromania, I stumbled across the account @burnvideos while scanning Instagram and felt obligated to watch all 22 of the videos on the page.

Because I obviously needed to know more, I reached out to the creators to discover how and why such a niche page got started. Wanting to keep an air of mystery about their personal lives, I didn't get a ton of information other than that one of the creators is 21 years old.

The account was started in response to the viral trend of sharing hydraulic press videos found on YouTube, like those from Hydraulic Press Channel or PressTube.

Now, to me, hydraulic press videos seem derivative of one of my personal favorite channels, Blendtec, and its series "Will It Blend?" Capitalizing on this fascination of destroying random objects in very intense ways, Burn Videos, which uploaded their first clip only three weeks ago, already has over 16 thousand followers.

Watching an extremely expensive piece of technology get destroyed by something as simple as fire is so satisfying, isn't it?

Videos featuring Apple products, like the iPhone above, are the highest watched clips on the page, coming in at over 169,000 views each. While people definitely have an Apple obsession, these videos aren't necessarily the most compelling. If I'm going to watch something burn, I want to see it explode, like this Pepsi can.

To be clear, the creators of this account are neither arsonists or pyromaniacs. They're just some young people who think it's fun to try to melt things with a butane torch.

For those of you looking to become the next big social star, clearly the fastest way to Insta-fame is through flames and destruction. It will be interesting to see where this page goes and what they'll burn next, and we couldn't be more excited. Burn, baby, burn!

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Cover image by @burnvideos/Instagram

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